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A Breakthrough in
Understanding
the Polish Consumer.
Understanding
the Polish Consumer.
In-Pulse is Poland’s first comprehensive marketing solutions and services system, enabling marketers to fully understand shopper behaviors and preferences. In real-time, In-Pulse measures the “pulse” of Polish consumers, enhancing the effectiveness of your marketing activities.
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Powered by Business and Technology Leaders:
11 000 +
Żabka stores
across Poland
10,7 M
Żabka mobile
app users
4,1 M
transactions
analyzed daily
partnership
The Driving Force
Behind In-Pulse
In-Pulse™ is a groundbreaking solution that combines purchase data from over 11,000 Żabka stores and insights from the shopping behaviors of nearly 5 million active users of the Żappka mobile app, with technology and tools utilizing the proven research methodology of Stagwell, a global expert in marketing transformation
Leader in Modern Convenience Retail in Poland
11 000
+
stores
nationwide
4
,
1
mln
transactions
daily
10
,
7
mln
million
app users
Global Expert in Marketing Transformation
70
+
agencies within
the group
Stagwell
markets
4 000
clients
worldwide
Unique End-to-End System
Products
A suite of marketing solutions and services available in one place, thanks to unique data from Żabka Polska and the technology and know-how of the global marketing and technology holding, Stagwell.
Segmentation
A precise breakdown of the target market into smaller, more homogeneous consumer groups based on real purchase behavior—confirmed by transactional data. It identifies shared characteristics, needs, and preferences to drive targeted business actions.
MMM
Econometric modeling that evaluates whether the applied marketing mix delivers maximum return on investment (ROI) in the form of specific, real, and measurable sales. This solution enables retrospective analysis and hypothesis testing to assess the effectiveness of future activities
ToThePoint Survey
Quantitative research via Żappka App - mobile-based survey that enables direct shopper engagement through tailored questions. Respondents are recruited based on actual transactional data, ensuring relevance. The study uncovers true drivers behind shopper behaviors.
Customer Journey
A comprehensive single-source study of the shopper journey, combining actual purchase behaviors with perception measurement of communication activities. The test is conducted through the Żabka Nano store network and brings analysis of shopper engagement via the Żappka app.
Idea & Claims Test
Żappka app-based study that validates product innovations with consumers at the idea or brand promise stage (e.g., testing early product concepts). Designed to capture first impressions and refine value propositions early in the process
Concept Test
Concept validation method conducted via Żappka app that tests product innovations at the visualised concept stage. It assesses how well consumers understand the idea and how interested they are in the product and how likely they are to make a purchase
Product Test
A tech-enabled standarized evaluation of marketing materials using Eye Tracking and Emotional Tracking. Provides robust feedback on both online assets (e.g., banners, product cards, social media, video) and offline materials (e.g., packaging, POS).
Asset Test
Żappka app-based study that validates product innovations with consumers at the idea or brand promise stage (e.g., testing early product concepts). Designed to capture first impressions and refine value propositions early in the process
Audience Activation
Shopper purchase data-based solution that enables the activation of carefully defined shopper segments in advertising campaigns across mobile/social media programmatic platforms. It allows for precise targeting of consumer segments based on demographic, psychographic, geographic, or behavioral criteria.
Retail Media (Żabka Ads)
A solution enabling precisely targeted communication across Żabka’s Retail Media ecosystem. It includes both digital and traditional in-store media within Żabka Nano locations, as well as advertising formats available in the Żappka mobile app.
Brand Uplift
Verification of the impact of an advertising campaign displayed on screens in Żabka stores on shoppers. Measurement of changes in selected metrics, e.g. awareness, willingness to buy, opinions on the advertised product.
Brand Tracking
Monitoring of consumer behaviors across the entire sales funnel, powered by single-source data focused on the shopper and their actual in-store behavior. The study measures brand health, evaluates marketing effectiveness, and tracks competitors’ activity—highlighting shifts in brand perception and sales over time
Campaign Effect
A solution enabling comprehensive analysis of the effects of an omnichannel marketing campaign, covering all channels used to reach the potential customers.
Segmentation
MMM
ToThePoint Survey
Customer Journey
Idea & Claims Test
Concept Test
Product Test
Asset Test
Audience Activation
Retail Media (Żabka Ads)
Brand Uplift
Brand Tracking
Campaign Effect
How In-Pulse™ Works
Dialogue and Observation
of Shoppers in Their
Natural Environment
Define Business
Challenge
Analyze shopper behaviors, needs, and motivations.
Engage with Shoppers
via the Żappka App
Segment shoppers and engage in dialogue to understand intentions and behavior drivers.
Data Integration and
Analysis
Combine transaction information with insights gathered from interviews.
Report,
Recommendation, and
Conclusions
Provide answers based on data confirmed by transactions.
Study and test marketing strategies with real shoppers, not panelists.
Precise data on their history and shopping preferences ensure the quality and reliability of results.
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benefits
The Advantages of In-Pulse™
Unique and Reliable Shopper Insights
Gain access to real shoppers, not panelists, through our collaboration with Żabka Polska. This ensures that insights come from individuals who actually make purchases, not just those who declare certain in-store behaviors.
Exceptional Scale and Data Quality
A vast base (10.7 million users of the Żappka mobile app) combined with historical transaction data and enriched with high-quality survey data provides unprecedented insight into the Polish consumer.
Dialogue in the Shopper’s Natural Environment
By utilizing the mobile app that Żabka customers use daily, you can easily engage in dialogue and return to specific users to build a more complete picture of a shopper.
Stay up-to-date with market
trends and keep your finger on the
pulse 24/7, 365 days a year.
Schedule a meeting with our team
and start today.
#kontakt
Let us know what you need,
and our team will explain the
potential solutions we can provide
and our team will explain the
potential solutions we can provide
